ASK BEFORE YOU APP
Agency headquarters
Behind the curtain. The threat model, the field agent, and the dossiers tech directors use with their boards.
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The threat model, in plain language
ABYA maps the ten ways student data actually leaks in schools, gives each threat a name your staff will remember, and closes every gap with a short briefing and a hub built from your own vendor data.
THREAT DOSSIER
The Phish
League of Gaps · credential theft
Threat vector
Phishing / social engineering
District symptom
The email that looks like your help desk. Staff hand over logins before anyone asks.
Threat clip · CASE FILE NOIR · villain POV (~38 sec)
LEAGUE OF GAPS · THREAT ROSTER
What this is
The opposite of the annual slide deck
You already know the training problem. The annual privacy slide deck goes out, people click through it to get credit, and nothing sticks. Then someone approves a free app that harvests rosters, or clicks a link that looks like the district help desk, and the deck did not stop any of it.
Agent FERPA is a series of short, watchable Agent briefings. Each one takes a single real threat to student data, gives it a face, and shows your staff exactly how to shut it down. No legalese. No forty-slide binder. A few minutes per briefing, built so a teacher, a front-office aide, and a board member all walk away knowing the same thing.
It is named for the law you already answer to. FERPA is the rule. Agent FERPA is the one who enforces it, briefing by briefing. Behind the agent is the agency: Ask Before You App, the organization that builds the defenses and runs the hub your district plugs into.
Two formats
Threat clip vs. Agent briefing
Your staff may see ABYA in two ways. Both are intentional. They are not the same asset.
Threat clip · short
About fifteen to thirty seconds. Rogue POV. Built to loop on social and to open a conversation in a staff meeting. Shows the gap. Ends on a sting, not a lesson. No sign-off card.
Agent briefing · full
A few minutes. Agent FERPA on camera. Opens with CASE FILE, teaches one threat cleanly, closes with a sign-off. Built for PD, onboarding, and your hub Training tab. This is the unit you assign.
Teachers discover you on Threat clips. Directors assign Agent briefings. Both point at the same threat model.
Why it works
Nobody remembers a binder
Compliance training fails for a simple reason. Nobody remembers a binder. People remember a story. Agent FERPA is built on three ideas.
- •Give the threat a face and people retain it. A bullet point that says “beware of phishing attempts” slides right off. A villain called The Phish who poses as the help desk to steal a login sticks. Your staff stop memorizing a policy and start recognizing a pattern, which is what actually protects them at the moment it matters.
- •Plain language, every time. No FERPA section numbers, no acronym soup. If a front-office aide and a board member cannot both follow it, it is rewritten until they can.
- •Ask before you app. Before a free tool touches student data, ask what it takes and where that data goes. That instinct, repeated across episodes, is the defense. Privacy by design is a reflex you build, not a one-time setting.
How a briefing works
Every briefing has the same tight shape
- 1.One threat. A single villain from the League of Gaps. Never a grab bag.
- 2.A few minutes. Short enough for a staff meeting or PD slot.
- 3.CASE FILE open, sign-off close. A complete unit, not a loop.
- 4.The attack, then the defense. How the threat works against a school, then the move that stops it.
- 5.One thing to do differently. Each briefing ends on a single concrete action.
How your district uses it
Built to drop into what you already run
- •Staff PD. Play an episode at the top of a session. It sets up the conversation about your own tools and policies.
- •New-hire onboarding. Every new staff member starts with the same baseline, in minutes.
- •Fall PD kickoff. A short series across the first weeks beats one long August slog nobody retains.
- •Board awareness. Board members will watch a three minute episode when they will not read a data governance policy.
- •Share with teachers. Send a single episode link when a relevant moment comes up. Just-in-time, not just-in-August.
One series, every audience in the building, same language across all of them.
Cadence
A pipeline, not a one-time drop
New Agent briefings ship on a regular schedule as the pipeline produces them, so the threat model stays current as the threats change. AI scraping and deepfakes were not on anyone's radar a few years ago. They are episodes now. Subscribed districts get every new episode inside the hub as it drops. You are not buying a fixed set of videos that age out. You are subscribing to a series that keeps pace with what is actually coming for student data.
The offer
Free to every Utah district through Labor Day
Agent FERPA is free to every Utah district through Labor Day, Monday September 7, 2026. Use it for fall PD, onboarding, board prep, whatever helps. No commitment to watch.
After Labor Day, the series lives inside the Ask Before You App hub for subscribed districts, alongside the rest of what the agency provides. Subscribing is not buying a video library. It is putting the agency to work for your district: the episodes, the hub, the defenses, all of it.
$2,995
per year
$7,995
one time, three years
No deadline, no founder-rate countdown, no tier math. One price for districts.
FAQ
Questions tech directors actually ask
Is this just cartoons, or does it actually teach the law?+
Both, on purpose. The characters make it watchable. Underneath, every villain maps to a real, documented threat to student data, and every episode ends with a concrete defense. The fun is the delivery. The substance is real.
How long is each episode?+
A few minutes. Short enough to drop into a meeting or an email without rearranging your day.
Who is it for?+
Everyone in the building. Teachers, front-office staff, administrators, and board members can all follow the same episode. No IT background required.
Do we need the full platform to use it?+
It is free to every Utah district through Labor Day with no strings. After that it lives in the Ask Before You App hub for subscribed districts.
How often do new episodes come out?+
On a regular schedule, so the training keeps pace with new threats.
What does it cost after Labor Day?+
Flat $2,995 per year, or $7,995 one time for three years. No deadline.
Your next privacy training is one your staff will finish.
Start with the first episode. It is free to every Utah district through Labor Day, Monday September 7, 2026. Watch it, share it, use it for fall PD. If it earns a spot in your district, you are putting the whole agency to work, with the series, the hub, and the defenses waiting inside.